Posts Tagged ‘Fourth Run’

Business Blogging Basics

A crash course in blogging is what you need. By picking up the lingo and the basic concepts you can be adept at blogging in no time.

Start with the Vocabulary
To understand blogs, start with the basics: terms like blog, platform, domain, and web host.

Blog is short for “web log”: a series of online posts presented in reverse chronological order. It’s the seed of the Social Media concept that new is good. It’s also
what news has been doing since the days of town criers. Most blogs are text, but there are also photo blogs and video blogs.

A blogging platform is a web app– a computer program that allows you to write posts and to update your blog. Most platforms allow you theme the look of a blog: color scheme, layout to font size.

The web host is a service. That service runs computers set up to communicate with other computers– user computers that are called clients. The clients are what users read from. To find a web host, if an exercise in of itself. On top of the hosting, your blog needs to have a fixed url– something that people can come back to. Blogs are commonly run on domains. The domain is the online address of your blog, and usually ends in ‘.com’.

Once you have mastered these key elements of blogging, you can enter any conversation about blogging with confidence. After you know what exactly a blog is, you will be on your way to passing as blogger.

Focus On Business In Your Blog
Blogging is a terrific way to get the word to your audience. If you are looking for a way to take your business to the next level, consider what starting a blog might be able to do for you. It can bypass the traditional methods of publicity to get right to you audience and it can even be useful for inspiring employee loyalty.  

Blogging for business is a sub-set of general blogging, but the general principles of blogging hold. Still it has its own unique pitfalls and strengths. Keeping your goals clear and concrete at every step of your blogging adventure is key. Think of it as a conversation you may have with your customers in your shop. So don’t get sidetracked and maintain decorum. You can get easily sidetracked, especially if you’re just learning about the dynamics of blogging. Write up a plan for how often you will update, how you will promote your blog and retain readers. Make some internal rules and stick to them: how often you will post, what topics you will cover and whether you will feature photographs or video.

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